By integrating a newsletter signup form on the website and using services such as Mailchimp and Campaign Monitor, we will target users who have elected to receive newsletter alerts and then drive traffic. We can extend this further by asking a user to select a scenario type and then send them a specific email with information relevant to their circumstances.
THE BENEFITS OF EMAIL MARKETING
• Create awareness for your brand via email marketing campaigns
• Create highly segmented email campaigns to generate high click-through-rate
• Send regular and one-off email communications to relevant audiences/segments to drive awareness of the services offering, promotions etc.
• Track opens, interactions with your website, assets, content etc.
• Send specific follow-up communications to interested parties to move them to the consideration phase.
If you would prefer to speak with us directly please call the office on:
0207 272 9729