Nurturing technology to grow a Cotswolds institution

The Challenge
The Burford Garden Company, known for its unique and quirky approach to the British garden, home, and lifestyle was suffering from an out-of-date and inflexible online presence. They needed their technology to work with them, not against them, to grow their business and the services they offered. Early site visits and client workshops revealed the ambitions of the client’s needs, goals, and the limitations their current tech stack had in helping them reach those goals.
Boost online transactions
Leverage technology to deliver new services
Drive physical footfall to store
The Solution
Overthrow Digital started by developing a technology roadmap, which began with the Burford website, to later move onto tackling their EPOS (Electronic Point of Sale) integration and a suite of other services, from shopping apps to click and collect and more, which would enable new ways for customers to shop on site and increase their basket size.

The client originally planned to remain with their existing CS-Cart CMS, but after having audited the limitations the Overthrow Digital team proposed, designed and delivered a fresh solution that would work in tandem with CS-Cart to expand Burford’s potential to enrich their customer’s online journey with new content types and interactive shopping experiences.
Innovation Workshop
Updated User Experience
Expanded CMS Functionality
Improved Data
The Result
Since working as digital partner for Burford Garden Company we have delivered impressive results driven by our continued efforts. The website now ranks higher for relevant search terms across search engines, is able to handle more traffic and has increased the number of online orders. The Overthrow Digital team are now planning the next phase of Burford’s digital evolution and we cannot wait to see a fresh wave of remarkable results for this fantastic client.

The overthrow digital team are now planning the next evolution of digitisation for Burford and we cannot wait to see a fresh wave of remarkable results for this fantastic client.
We’ve worked with Overthrow Digital for nearly 18 months now and we’re really pleased with the look of Burford’s new website. Not only have they created a visually pleasing online presence to reflect our unique store, they made sure mobile responsiveness was a priority. Overthrow met with many technical challenges along the way, but always provided a workable solution. They have given us a strong foundation to build on, allowing us to continue to develop Burford’s ecommerce strategy. Their friendly, can-do working attitude made the process enjoyable and fun.
Burford Garden Company