Driving membership applications, engagement and renewals with practical tech solutions

The Challenge
The Creative Industries Federation (CIF) is the national membership organization bringing together the UK’s arts and creative industries. They needed to streamline membership enquiries and renewals whilst updating their website, to better communicate their unique offering to a broad range of potential members.
Streamline application process
Streamline renewal process
Update the website
The Solution
To boost the operational efficiency of the CIF membership team we carried out bespoke integrations with their SalesForce CRM. We streamlined the processes needed for converting new enquiries into memberships and for handing membership renewals, via a series of CRM automations.

Overthrow Digital also designed and delivered a brand-new website using a Drupal CMS that was scalable and much more intuitive to use. The updated functionality on the website was enhanced with a member's portal, opening up new ways to communicate and provide fresh content and benefits for registered members. Advanced data tracking was also implemented to ensure ongoing conversion and marketing efforts would be data-led and accurate.
Advanced CRM Integration
New Website with secure member portal
The Result
The Result
The finished product is a simple and interactive website, CRM and communication engine that has boosted membership enquiries, increased the engagement of the community and freed the membership team from long and time-consuming manual processes of member renewals.