Expanding Bricks & Mortar into Clicks & Orders

The Brief
Specialist wine merchant Lea & Sandeman needed a technology development partner that could work with them on long term projects and build a digital roadmap that would expand the business into new areas of opportunity.
Build a digital growth Roadmap
Provide a tech team to continually implement growth strategy
The Solution
Overthrow Digital have been working with Lea & Sandeman for over six years. During that time we have built a dedicated team that consult with the client on their business objectives and opportunities for growth, as well as implementing the roadmap through a process of continual development and improvement.

From a highly optimised bespoke ecommerce platform with advanced marketing integrations to a platform for serious investors to buy and trade wine futures and more, we continue to deliver innovation and technology that supports the growth of their business.
Bespoke Ecommerce development
Development of bespoke wine futures trading engine
UX/Conversion optimisation improvements
Integration of third-party solutions & apis
Live pricing management system
The Result
The Result
Thanks to the newly built ecommerce platform, out of Lea & Sandeman’s 6 retail locations, the website has become the number one selling channel.