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Written by:
Joachim Treasurer

What to expect from the Apple event on Wednesday (September 9)

On Wednesday Apple will hold its annual iPhone event. It will be a year to the day that they officially unveiled the Apple Watch and Apple Pay and while we're not expecting any announcements quite on that scale it is still Apple’s biggest event of the year.

Ahead of one of the most eagerly anticipated events of the digital and technology industry, we took a look at what potential news and announcements Apple could be unveiling at 2015’s conference.


Bye Bye iPhone 6… Hello 6S


The launch of the new iPhone 6 saw Apple sell the highest amount of iPhone devices, not only on a launch day, but in a whole year, than any year previously.

The larger screens have resonated with customers and helped Apple break the market that they were up until last year lagging far behind Samsung in… China. This is the middle year for iPhones, that year in which Apple won’t be releasing any brand new iPhone product or design but will be improving on the current model. Like with the 3, 4 and 5 before it there won’t be anything new aesthetically, but it will be what’s on the inside that will be improved.


Faster processor 


In addition to the new A9 chip, offering huge increases in speed and graphics, Apple are expected to increase the amount of RAM in the iPhone from 1GB to 2GB. There are rumours of Apple adding an extra core to the processor too, as it did with the iPad Air 2, but that’s all they are for now, rumours.


No more Bendgate


If there’s one thing that can be said about Apple, it’s that they learn from their mistakes. The iPhone 6S and iPhone 6S Plus are expected to made from Aluminium 7000, which will make the phone virtually immune to bending. There are some trade-offs to using the zinc-fortified strong aluminium, mainly that it is extremely expensive, so be prepared for the 6S to be a fair bit pricier than than the original 6.


Force Touch


One thing we’re pretty sure the new iPhone 6S and iPhone 6S Plus will feature is Force Touch, the technology Apple uses on the Watch and trackpad on the MacBook and MacBook Pro.

The way that this will work on the 6S screen is that the glass will know how hard you're pressing against it and based on that pressure it will show you different things.

On the Apple Watch, Force Touch allows users to change certain settings or access specific features on an app. On the trackpad, it can act as the standard "click" mechanism and also invoke special actions. On the iPhone, Force Touch could change the way apps are launched and favourite features are accessed.


Better camera with 4K video


The iPhone has had it’s standard 8-megapixel camera for the last few years. While the camera does improve year on year, we’re predicting that this year it will get a much needed boost to a new 12-megapixel camera. If the rumours are true it could even record in up to 4K.

It’s not just the rear facing camera that could be getting a face lift. Apple’s FaceTime camera is rumoured to get a bump up to 5 megapixels too. This is huge news as the current FaceTime camera is a meagre 1.2-megapixel on current phones.




iOS9 is expected to launch next week in the UK. While there are a lot of new features that will come with the iOS9 the priority seems to be on improving performance. A a new Low Power mode for making battery life better, big improvements to Siri and Spotlight and a big upgrade to Apple Maps will all help with the performance of the 6S but also the 6, 5 and 4.


All hail the new Apple TV


This is probably the biggest news that will come out of Wednesday’s conference. In the three and a half years since the launch of Apple TV it has begun to lose market share to other streaming devices such as Roku and Chromecast.

That's going to change on Wednesday. Apple is finally going to unveil a new Apple TV, complete with updated interface, better hardware, game support and Siri.

The news that the Apple TV could come with an A8 processor - the same as what's inside the iPhone 6 and iPhone 6 Plus -  is massive because it means that it'll be able to run real apps and run them better because it will be wall powered as opposed to running off a battery.


Siri and gestures to Apple TV


A big of what will make the new Apple TV so much more appealing will be the inclusion of Siri. Talking to the Apple TV, whether through a remote, your phone, Apple Watch or directly to the TV can bring up apps, games or content.

In addition to voice controls via Siri, the Apple TV remote is rumoured to support gestures, similar to the gyroscope in the iPhone. The idea is that twisting the remote a certain way could fast-forward or rewind.


The New iPad Pro


Not only better multitasking be coming to iOS9 for iPad it is widely expected that Apple will release a brand new 12.9-inch iPad Pro, geared towards business professionals.

Although it is highly rumoured that this is on the cards, it’s more of a guess that this could be announced on Wednesday. Traditionally, Apple has held separate events for the iPhone and the iPad announcements and there are conflicting reports as to whether Apple unveils the new iPad Pro and an updated iPad mini 4 on Wednesday or at a separate event in October.

With everything we’re already more confident of seeing on Wednesday, regardless of an iPad Pro announcement or not, it's certinly worth tuning in to.

You can watch Apple's live stream of the event here.

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