Creativity is at the heart of what we do. We know how to develop great ideas and create beautiful design that works perfectly across all digital platforms. From websites to mobile or e-commerce to social media we create experiences that engage your audience and deliver for you. 

Our creative team produce design for a wide range of clients and applications, for both on and offline use. We understand the technologies and the nuances of designing for different digital mediums or devices and have the know-how to deliver great user experiences, consistent conversions and a solid return on your investment. 

We also ensure your digital presence is integrated with your existing branding, print and marketing, so you can be sure your message gets across wherever you need it with consistency.

We categorise our design services into groupings but in reality the creative and design process usually extends across several of these segments.

• Creative briefing and Idea development
• Branding
• Wireframing and website planning
• User Experience and User Interface design
• Digital Design
• Content creation and Copy writing
• Front end development

You can't score if you don't know where the goal is! Whether it is for a project, a campaign or your entire business; a comprehensive digital strategy roadmaps exactly how you are going to achieve your online goals.

A digital strategy will define your requirements, goals, strengths, weaknesses, target audience, competition and your available opportunities. It will detail the best uses of technology, online promotional platforms and budgets. Also included in your strategy will be a plan for how this will all be implemented, delivered and maintained for continued success.

Creating a strong digital strategy relies on us having a deep understanding of your business or project. This all starts with conversations, research and brain storming and culminates in an in-depth document spelling out exactly how together we will achieve your online targets.

There is no point creating a strategy and putting it away in a drawer, it needs to be executed to get results. As well as helping you refine your idea and create a bespoke digital strategy our multi-disciplinary experts can draw on their knowledge and experience to execute and deliver your strategy seamlessly.

Pay-Per-Click (PPC) is a performance-based digital marketing/advertising model, which will be used to direct traffic to your website. We will pay the publisher, typically a website owner or a search engine, when the ad is clicked. Typically PPC campaigns are setup and managed on major search engines, such as Google, Bing, and Yahoo! but other networks exist.

THE BENEFITS OF PAY-PER-CLICK MANAGEMENT

• Gaining market shares over competition (direct, indirect), always be present
• Generate leads/sales through targeted, effective and efficient paid search campaigns
• Rank for high-volume searches to increase traffic and consideration
• Increase micro conversions i.e. calls (offsite, onsite), brochure downloads, email form/hyperlink, video plays, etc.

Content Marketing is an element of the digital marketing mix which entails the creation of high value content designed to solve specific issues of target audience segments. We will define the new strategy/direction for your content and make decisions on allocating its resources to achieve the strategy’s goals. It may also extend to control mechanisms for guiding the implementation of the strategy.

THE BENEFITS OF CONTENT MARKETING

• Creation of high value content for your business
• Content will be researched, planned and then adapted into a mix of different assets
• Content can be disseminated to marketing outposts/outreach or influential websites and communities across the web to increase its reach
• Content can be moulded and adapted into any other type of content
• Amplify with SEO and social media.

Remarketing is a clever way to connect with your website visitors who may or not have made an immediate purchase or enquiry. It allows us to position relevant ads in front of distinct audiences as they browse the Internet elsewhere.

THE BENEFITS OF REMARKETING

• Reach people who have previously visited the website
• Keep your website at the front and at the centre of target audiences minds
• Utilise cookie pools to run specific campaigns i.e. targeting those that have taken a specific action/s on the website (or not)
• Show visitors ads that are tailored to them, based on the specific sections of your site they visited
• Tactical remarketing, create remarketing lists i.e. view of a key page, brochure downloads, etc.

Why use Social Media? Because being where your customers are is a good idea! We understand that you may not have the time, resources or specialist tools and skills so you need a trusted partner to manage you social media communications.

From Facebook to Youtube, Twitter to Pinterest we create and deliver bespoke strategies and manage social media platforms for our clients. We do so both on a campaign by campaign basis and as ongoing managed accounts. 

All social media campaigns start from a strategy and deep understanding of business goals. Our team work closely with you to research your industry, target market and competitors in order to match the most effective social media tools for you.

Our campaigns and strategies are based on insights and data from enterprise level and tools backed up with creative and in-depth analytical thinking. We build dynamic business relationships and turn conversations into conversions.

THE BENEFITS OF SOCIAL MEDIA MANAGEMENT

• Create consideration/engagement for your business offering via owned social media activities
• Grow brand equity, and mindshare on all major social media networks
• Build, nurture, and maintain online communities
• Build longer-term relationships with potential customers, and earned media for sustainability.

Via a combination of B2C and/or corporate communications, we help to position your business towards its core target audiences, helping to drive sales and/or raise awareness. As a media relations specialist, we will initiate and facilitate national coverage with broadcast, trade and international publications, read by key audiences.

THE BENEFITS OF DIGITAL PR

• Build awareness, grow relations with key industry influencers, earn relevant media coverage, brand mentions, blog articles and interviews
• Executive visibility, thought-leadership that positions the organisation as experts on a range of subjects, relevant to a range of sectors and in line with specialisms.

Promoted Video allows you to effectively reach targeted, engaged consumers. Videos on social media platforms such as YouTube or Twitter drive the highest recall and emotional connection on any digital platform.

Promoted Video is a fantastic way to engage your audience. Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results. 

With the recent addition of auto-play on Facebook and Twitter, all videos automatically begin to play as users scroll through their timelines, encouraging interaction with the video by tap or click.

THE BENEFITS OF PROMOTED VIDEOS

• You have complete control over your daily budget, so you can spend what you’re comfortable with. Plus, you only pay when someone engages with your ad. On YouTube, if they skip it before 30 seconds (or the end) you don't pay a penny
• YouTube and Twitter have a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more
• YouTube and Twitter have built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.

THE BENEFITS OF UX

• More satisfied customers
• Increased user trust
• A higher number of successful customer interactions
• Refocuses your business on customer needs
• Test the usefulness of your product’s features
• Your product is more likely to have a positive impact on your users.

We understand e-commerce and how to get you the best return on investment. From small shops to fully integrated e-commerce platforms we can deliver a solution that works for you. 

Your e-commerce website should reflect your business brand and instantly tell your potential customers what your products are and how they can access them. The interface should make it easy for your customers to complete the purchase process. Great website design, smooth shopping cart flow, and effective product presentation are essential factors in determining whether an e-commerce website succeeds or fails. We work with you to ensure the finished product is perfect for your unique business needs.

We develop e-commerce platforms using a range of technologies, from leading Open source packages such as Magento or Open Cart to fully bespoke systems so we can provide the best solution for your project and budget.

We back up your chosen system with SEO, integrated promotions and analytics to help ensure your store delivers. Optimising the user experience is part science and part art. This however does not mean it cannot be engaging and unique – it’s a competitive place and you need to stand-out from the crowd if you want to get better results than your competitors.

Our e-commerce consultants are available for guidance and advice. Please ask us if you are interested in hearing more?