Mobile App Development

According to Forbes “Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you new business and help to take you viral.”

Quite often having an app might not provide tangible benefits for your business, and at Overthrow Digital we’re dedicated to giving our clients the right advice. By building long term relationships and developing innovation road maps with our clients we can help them spot the times when an app is the right choice, and at times when it’s not – we'll advise better ways you can leverage technology and innovation within your organisation.

Apps can take anywhere between a three to nine-month timeline to develop. There are various factors that can impact the duration; largely based upon the complexity of the app functionality and the amount of discovery that may be needed to accurately determine the resources required to fulfil the brief. Some of the following parts are typically the project components that take the longest time to carry out.

• Design sprints: six to twelve weeks
• Development and prototyping: six to twelve weeks
• Deploying to the app store(s): up to two weeks
• Continuous improvement: any length of time
• Post-launch support: ongoing.

Our team will talk you through the process and stages of the project, give you an indication as to which stages will take the most amount of time and leave room for testing, feedback, iterations and improvements.