Web Analytics

Web analytics aim to help a company’s ability to drive above-market growth. This growth hinges on the depth of its consumer insights, and how well it translates those insights into effective action – To develop deep customer understanding, we will employ a range of quantitative and qualitative data analysis/research approaches and techniques.


• Identify actionable outcomes prior to campaign commencement for clarity
• Gather, analyse, evaluate data metrics, KPIs
• Gather strategic insights, and translate them into high-value actionable recommendations
• Identify geographic, demographic, contextual behaviours
• Identify new segments, audiences, and revenue profiles
• Identify new key performance indicators, and key metrics
• Better understand buying/conversion process i.e. registrations, calls
• Increase visitor/customers value i.e. loyalty programmes, remarketing.

Want to know more about our Web Analytics service?


If you would prefer to speak with us directly please call the office on:
0207 272 9729
Overthrow Digital 7 Albert Mews Albert Road London N4 3RD