London School of Hygiene & Tropical Medicine is a world leading centre for research and postgraduate education in public and global health. They were looking to create a hub to showcase the leading Tranexamic Acid research being carried out.
Overthrow Digital were commissioned by LSHTM to develop a brand identity for the TXA Central project and build a website to showcase the leading TXA research.
Overthrow Digital used a phased approach, beginning with the design and development of the brand identity as Phase 1. The brand was supplied with a simple guide that informs readers how to use the brand in relation to colour, typography, alongside imagery and it’s application to offline materials such as stationary.
Phase 2 see the design and development of a fully responsive image lead brochure website. Utilising impressive imagery and rich media, crafted content and well balanced typography. With extensive SEO research carried out to provide a set of recommendations for the site design and development and additional work to boost the content and meta data. Integrated with Google Analytics and Search console to track key metrics and continually optimise the performance of the website.
A unique visual identity created from the ground up in a collaborative effort from the branding through to the website. Clearly communicating the TXA Central purpose and reinforcing the key threads of the brand at a glance.
The website centralises all the resources, trials and results from the leading TXA research into a simple visually lead platform clearly showcasing the applications and benefits of the work being carried out around TXA and LSHTM.