Bird Street


New West End Company, in partnership with TFL, has transformed an under-utilised side street off Oxford Street into a global first for London – the world’s first ‘Smart Street’.

Bird Street now provides a public oasis space for shoppers and workers to relax, dwell and enjoy innovative technology, fashion, and sustainability.


As a response to this, the New West End Company appointed Overthrow Digital to develop a cutting-edge online hub that integrates seamlessly with the Oxford Street website. The website needed to be a fully responsive, up-to-date website using the latest in front end development best practices, to allow for constant scalability. 


Overthrow Digital will design and build a responsive web page suited to all device types. The final website will be flexible, scalable and easy to manage through its Content Management System (CMS). Overthrow will carry out front end design to stylishly represent Bird Street’s image and the website will be fully integrated with analytics tools and plugins. The website will also be fluently integrated with social media.


A beautifully stylish, modern and responsive website, showcasing the best of bird street and what it has to offer. The website:

  • Is informative,
  • Is content-rich,
  • Is UX-friendly,
  • Is Responsive across a range of devices
  • Is Optimised for online presence (SEO, Google analytics)
  • Has a sophisticated CMS in the backend for admin and author users to update information with ease.
  • Integrated with analytics tools to help the client generate reports on the website and any campaigns they wish to do.

The Bird Street website will be continually updated with new information on Pop-up Stores, Partners, Events and Offers, and everything else Bird Street.

Overthrow Digital 6-8 Bonhill Street Workers League - Floor 2 EC2A 4BX London United Kingdom