Burford Garden Company
www.burford.co.uk/
We’ve worked with Overthrow Digital for nearly 18 months now and we’re really pleased with the look of Burford’s new website. Not only have they created a visually pleasing online presence to reflect our unique store, they made sure mobile responsiveness was a priority. Overthrow met with many technical challenges along the way, but always provided a workable solution. They have given us a strong foundation to build on, allowing us to continue to develop Burford’s ecommerce strategy. Their friendly, can-do working attitude made the process enjoyable and fun.
Brief
Overthrow were asked by the Burford Garden Company to revolutionise their limited online offering. The website was difficult to navigate and offered a very limited shopping experience for it’s users. The data showed that returning visitors and engagement were low, and these trends were certainly not inline with the companies goals for online growth. Overthrow were tasked to update the web offering, with the key goals to optimise the e-commerce offering and increase the average basket size and conversion rate. As well as improving online sales, Burford wanted to use the website as a platform that would drive footfall to the store, and increase the size of the newsletter subscribers list.
Solution
Overthrow Digital have created a fully updated e-commerce and content rich brochure website. The website was designed to cater for multiple types of online shoppers; from an updated and improved standard e-commerce journey through to interactive look-book’s that reflected the Cotswold lifestyle of the brand and a refreshed magazine section that caters for a range of editorial content and offers inline selling and product up-sells.
Result
Overthrow Digital have created a fully updated e-commerce and content rich brochure website. The website was designed to cater for multiple types of online shoppers; from an updated and improved standard e-commerce journey through to interactive look-book’s that reflected the Cotswold lifestyle of the brand and a refreshed magazine section that caters for a range of editorial content and offers inline selling and product up-sells.
With a key aspect of the project being to drive physical foot-fall, Overthrow Digital came up with the idea of capitalising upon existing online searches for tourist destinations around Oxford and the Cotswolds. By creating a ’Things to do’ part of the website that features local partner businesses and attractions, the strategy being to capture organic search traffic looking to visit the area and put the store on their radar and increase brand awareness.
With online sales from mobile devices set to out weigh desktop devices, the website was designed using the ‘mobile first’ approach and works seamlessly on mobile and tablet devices.
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