Devonshire Square Club


Devonshire Square Club is a new Private Members Club set in the heart of the City. The Club offers 68 luxurious overnight rooms, a Spa and Gym facilities to its members as well as a Brasserie, cocktail bar and full calendar of events. Overthrow Digital were appointed to design and develop a new website which will act as a hub to attract new membership applications, accommodate members looking to find out what is happening at the club, book events, treatments, gym sessions as well as making dining and overnight reservations.

The website must convey the Devonshire Square Club as a highly exclusive members club that provides a luxury, 360° 5 star service for their club members from meetings to massage. Furthermore, informing potential customers about their various features and services such as their 68 overnight rooms that are available. Although the club will be private, the general public will be able to make hotel reservations and enjoy temporary membership with full access to the club and its facilities for the duration of their stay.


Overthrow Digital will ensure that the Devonshire Square Club website will be visually stunning, fully responsive and designed for a simple and intuitive user journey. The aims for the website is to:

  • Drive membership applications through aspirational design and fully optimised content for organic search engine optimisation;
  • Drive online bookings for the Brasserie, Spa treatments, Gym Classes;
  • Drive hotel reservations with a simple booking engine and intuitive user journey
  • Create a simple to use and comprehensive members database;
  • Build a system that will integrate with a third party reservation provider for hotel bookings;
  • The website will adhere to all device and browser requirements and will be fully responsive


A website that breathes luxury service through its visuals with assistance from Devonshire Square Club’s appointed branding agency. The luxury design of the website is fully responsive so that the website can be viewed on mobile or desktop devices.

The website has been linked to an online hotel reservations interface for enquiries and bookings with temporary member functionality in place for their hotel guests. It facilitates dining, spa treatment, gym class and member event booking via email submissions to administrators from online booking requests.

The website has been provided with an SEO panel and it is optimised for SEO throughout the whole website to help increase visibility and popularity online in order to drive potential customers and members to their website.

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