Star Diamond


Star Diamond, London’s premium luxury bespoke jeweller approached Overthrow Digital to help them upgrade their online platform to drive the number of online leads. The website brief was to come up with something unique, that none of the competition would compare to.


With the gauntlet firmly thrown down, we were delighted to respond with a fully experiential website that told the story of Star Diamond and underlined their unique offering. Overthrow Digital proposed literally telling the story behind the creation of their unique pieces of jewellery with a fully animated parallax homepage. The website not only features a unique experiential homepage, it also allows the website visitors to explore the range and portfolio of their jewellery creations and entices them to make an enquiry for a consultation with a member of the Star Diamond team.


As well as a revolutionary website, we proposed a full digital marketing and content plan for Star, with the aim of engaging high net individuals. We started by auditing the competitive landscape, the audience and the key offerings of Star Diamond. We helped them determine their digital strategy, target the consumers they wanted to approach, build their online brand awareness and gain valuable digital PR.

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