The London Tea Company


The London Tea Company are enthusiastic tea merchants with a wealth of knowledge within the tea industry and have been around since 2003. London Tea decided to work with Overthrow Digital to revamp their website. There were complications with using their ecommerce, which previously had a confusing purchase journey. Using the website itself lacked mobility, and pages took long to load. Finally, some design inconsistencies were present, and needed a readable colour scheme.


To create a good platform that provides an easy and secure customer journey with the use of SSL certification, paypal and the creation of a B2B opportunity. The website to be responsive, have straightforward functions for an easy to use user journey. Also, to have a consistent design throughout the website with The London Tea motifs to better represent the company.


A fully functioning website with easy usability for customers to purchase goods securely on the website. A new website design that is pleasing to the eye, consistent and relevant to what the company stands for.

Overthrow Digital 6-8 Bonhill Street Workers League - Floor 2 EC2A 4BX London United Kingdom