Visit Rwanda required a creative partner to assist in repositioning their brand online to help drive both tourism and investment into Rwanda. Rwanda and their infrastructiure has greatly developed In recent times but public perception has not followed at the same speed, resulting in the need for a platform refresh to help entice and inform.
Our team worked closely with Visit Rwanda to establish a creative brief that responded to their overarching goals and encorporated the existing brand style guide and values to provide a consistent experience throughout the site. It was imperative that the new website build included sections that were catered to providing key information and calls-to-action for the different target audiences and the specific goals related to these audiences.
Upon completion of this project, Visit Rwanda were presented with a new platform that provided a consistent, clean and sophisticated experience whilst placing a firm emphasis on the key call-to-action; To enourage and invite more people to Visit Rwanda, including travellers and potential investors. The new website was also launched along a tight time-frame ahead of the upcoming football season to promote Visit Rwanda's partnership with Arsenal Football Club.